OWN THE ORIGINAL./Cash on Delivery across India

Just Dropped

New Arrivals

The newest additions to the ALPHA OG line, all at MRP ₹999 and selling from ₹599.

Multicolour Paisley Print Tiered Maxi DressNew arrival

Dresses / Women

Multicolour Paisley Print Tiered Maxi Dress

₹699₹99930% off
Cocoa Brown Strappy Tiered Midi DressNew arrival

Dresses / Women

Cocoa Brown Strappy Tiered Midi Dress

₹599₹99940% off
Black V-Neck Tiered Maxi DressNew arrival

Dresses / Women

Black V-Neck Tiered Maxi Dress

₹699₹99930% off
Black Sweetheart-Neck Bodycon Midi DressNew arrival

Dresses / Women

Black Sweetheart-Neck Bodycon Midi Dress

₹699₹99930% off
Red Floral Print Fit & Flare DressNew arrival

Dresses / Women

Red Floral Print Fit & Flare Dress

₹659₹99934% off
Black Drawstring Waist Midi DressNew arrival

Dresses / Women

Black Drawstring Waist Midi Dress

₹629₹99937% off
Green Strappy Tiered DressNew arrival

Dresses / Women

Green Strappy Tiered Dress

₹599₹99940% off
Black & Brown Leaf Print Tiered Midi DressNew arrival

Dresses / Women

Black & Brown Leaf Print Tiered Midi Dress

₹689₹99931% off
Cobalt Blue V-Neck Tiered Maxi DressNew arrival

Dresses / Women

Cobalt Blue V-Neck Tiered Maxi Dress

₹689₹99931% off
Coral Lace Fit & Flare Knee-Length DressNew arrival

Dresses / Women

Coral Lace Fit & Flare Knee-Length Dress

₹649₹99935% off
Aqua Blue Printed Fit & Flare DressNew arrival

Dresses / Women

Aqua Blue Printed Fit & Flare Dress

₹649₹99935% off
Light Grey Ribbed Ankle Thermal BottomNew arrival

Thermal Bottoms / Women

Light Grey Ribbed Ankle Thermal Bottom

₹659₹99934% off
Brown Polka Dot Tiered Midi DressNew arrival

Dresses / Women

Brown Polka Dot Tiered Midi Dress

₹619₹99938% off
Pink Printed Fit & Flare DressNew arrival

Dresses / Women

Pink Printed Fit & Flare Dress

₹639₹99936% off
Grey & Ivory Two-Piece Thermal Bottom SetNew arrival

Thermal Bottoms / Women

Grey & Ivory Two-Piece Thermal Bottom Set

₹699₹99930% off
White Abstract Print Ruffle Maxi DressNew arrival

Dresses / Women

White Abstract Print Ruffle Maxi Dress

₹679₹99932% off
Blue Checked Tiered DressNew arrival

Dresses / Women

Blue Checked Tiered Dress

₹619₹99938% off
Mauve Tiered Tie-Waist Maxi DressNew arrival

Dresses / Women

Mauve Tiered Tie-Waist Maxi Dress

₹669₹99933% off
Ivory Tribal Print Fit & Flare DressNew arrival

Dresses / Women

Ivory Tribal Print Fit & Flare Dress

₹679₹99932% off
Charcoal Script Print Thermal BottomNew arrival

Thermal Bottoms / Women

Charcoal Script Print Thermal Bottom

₹639₹99936% off
Cream Fit & Flare DressNew arrival

Dresses / Women

Cream Fit & Flare Dress

₹629₹99937% off
Heather Grey Tapered Thermal BottomNew arrival

Thermal Bottoms / Women

Heather Grey Tapered Thermal Bottom

₹669₹99933% off
Rose Red Square-Neck Sheath Maxi DressNew arrival

Dresses / Women

Rose Red Square-Neck Sheath Maxi Dress

₹699₹99930% off
Graphite Cropped Thermal BottomNew arrival

Thermal Bottoms / Women

Graphite Cropped Thermal Bottom

₹629₹99937% off
Classic Black Cropped Thermal BottomNew arrival

Thermal Bottoms / Women

Classic Black Cropped Thermal Bottom

₹609₹99939% off
Black Textured Ankle Thermal BottomNew arrival

Thermal Bottoms / Women

Black Textured Ankle Thermal Bottom

₹649₹99935% off
Navy Textured Full-Length Thermal BottomNew arrival

Thermal Bottoms / Women

Navy Textured Full-Length Thermal Bottom

₹619₹99938% off
Classic Black High-Rise Thermal BottomNew arrival

Thermal Bottoms / Women

Classic Black High-Rise Thermal Bottom

₹599₹99940% off
Steel Blue Legend Print SweatshirtNew arrival

Sweatshirts / Men

Steel Blue Legend Print Sweatshirt

₹679₹99932% off
Sage Green Oversized SweatshirtNew arrival

Sweatshirts / Men

Sage Green Oversized Sweatshirt

₹699₹99930% off
Ivory Classic Crew SweatshirtNew arrival

Sweatshirts / Men

Ivory Classic Crew Sweatshirt

₹699₹99930% off
Forest Olive Crew SweatshirtNew arrival

Sweatshirts / Men

Forest Olive Crew Sweatshirt

₹659₹99934% off
Olive Speed Panel SweatshirtNew arrival

Sweatshirts / Men

Olive Speed Panel Sweatshirt

₹629₹99937% off
Mustard Essential Crew SweatshirtNew arrival

Sweatshirts / Men

Mustard Essential Crew Sweatshirt

₹649₹99935% off
Midnight Navy Crew SweatshirtNew arrival

Sweatshirts / Men

Midnight Navy Crew Sweatshirt

₹669₹99933% off
Maroon Oversized Crew SweatshirtNew arrival

Sweatshirts / Men

Maroon Oversized Crew Sweatshirt

₹619₹99938% off
Buttercup Half-Zip Colourblock SweatshirtNew arrival

Sweatshirts / Women

Buttercup Half-Zip Colourblock Sweatshirt

₹679₹99932% off
Rose Pink Classic HoodieNew arrival

Hoodies / Women

Rose Pink Classic Hoodie

₹619₹99938% off
Ivory Script Logo HoodieNew arrival

Hoodies / Women

Ivory Script Logo Hoodie

₹699₹99930% off
Stone Grey Drawstring HoodieNew arrival

Hoodies / Men

Stone Grey Drawstring Hoodie

₹699₹99930% off
Bestial Maroon Badge HoodieNew arrival

Hoodies / Women

Bestial Maroon Badge Hoodie

₹689₹99931% off
Cobalt Blue Street HoodieNew arrival

Hoodies / Men

Cobalt Blue Street Hoodie

₹699₹99930% off
Sage Brushstroke Pleated Maxi SkirtNew arrival

Skirts / Women

Sage Brushstroke Pleated Maxi Skirt

₹649₹99935% off
Navy Polka Dot Maxi SkirtNew arrival

Skirts / Women

Navy Polka Dot Maxi Skirt

₹619₹99938% off
Noir Bloom Floral Maxi SkirtNew arrival

Skirts / Women

Noir Bloom Floral Maxi Skirt

₹679₹99932% off
Midnight Navy Pleated Maxi SkirtNew arrival

Skirts / Women

Midnight Navy Pleated Maxi Skirt

₹599₹99940% off
Cocoa Tiered Maxi SkirtNew arrival

Skirts / Women

Cocoa Tiered Maxi Skirt

₹659₹99934% off
Azure Garden Pleated Midi SkirtNew arrival

Skirts / Women

Azure Garden Pleated Midi Skirt

₹669₹99933% off
Sand & Ink Abstract Pleated Maxi SkirtNew arrival

Skirts / Women

Sand & Ink Abstract Pleated Maxi Skirt

₹629₹99937% off
Noir Polka Dot Flared Midi SkirtNew arrival

Skirts / Women

Noir Polka Dot Flared Midi Skirt

₹609₹99939% off
White Gorgeous Slogan Oversized TopNew arrival

Tops / Women

White Gorgeous Slogan Oversized Top

₹619₹99938% off
Chicago 23 Varsity Jersey TopNew arrival

Tops / Women

Chicago 23 Varsity Jersey Top

₹699₹99930% off
Sand Dragonfly Print TopNew arrival

Tops / Women

Sand Dragonfly Print Top

₹629₹99937% off
Ivory Stripe-Collar Polo (Women)New arrival

Tops / Women

Ivory Stripe-Collar Polo (Women)

₹669₹99933% off
Rust Clay Essential TopNew arrival

Tops / Women

Rust Clay Essential Top

₹599₹99940% off
Maroon Muscle Club Oversized TopNew arrival

Tops / Women

Maroon Muscle Club Oversized Top

₹679₹99932% off
Stone Grey Balance Oversized TopNew arrival

Tops / Women

Stone Grey Balance Oversized Top

₹649₹99935% off
Teal Depth Pique Polo TopNew arrival

Tops / Men

Teal Depth Pique Polo Top

₹649₹99935% off
Black Sweetheart Neck Bodycon Midi DressNew arrival

Dresses / Women

Black Sweetheart Neck Bodycon Midi Dress

₹629₹99937% off
Black Rose Print Ruffled Tiered Maxi DressNew arrival

Dresses / Women

Black Rose Print Ruffled Tiered Maxi Dress

₹659₹99934% off
Maroon Buti Print Sleeveless Flared Maxi DressNew arrival

Dresses / Women

Maroon Buti Print Sleeveless Flared Maxi Dress

₹609₹99939% off
Sky Signature Embroidered PoloNew arrival

Tops / Men

Sky Signature Embroidered Polo

₹619₹99938% off
Indigo Denim Puff Sleeve Midi DressNew arrival

Dresses / Women

Indigo Denim Puff Sleeve Midi Dress

₹699₹99930% off
Black & Mustard Floral V-Neck Maxi DressNew arrival

Dresses / Women

Black & Mustard Floral V-Neck Maxi Dress

₹699₹99930% off
Jet Black Slim Stretch JeansNew arrival

Jeans / Women

Jet Black Slim Stretch Jeans

₹629₹99937% off
Navy Ric-Rac Trim Tiered Midi DressNew arrival

Dresses / Women

Navy Ric-Rac Trim Tiered Midi Dress

₹689₹99931% off
Blush Multicolour Abstract Floral Flared Maxi DressNew arrival

Dresses / Women

Blush Multicolour Abstract Floral Flared Maxi Dress

₹679₹99932% off
Midnight Colourblock PoloNew arrival

Tops / Men

Midnight Colourblock Polo

₹679₹99932% off
Powder Blue Floral Puff Sleeve Flared Maxi DressNew arrival

Dresses / Women

Powder Blue Floral Puff Sleeve Flared Maxi Dress

₹599₹99940% off
Fuchsia Halter-Neck Flared Maxi DressNew arrival

Dresses / Women

Fuchsia Halter-Neck Flared Maxi Dress

₹599₹99940% off
Cobalt Court Polo TopNew arrival

Tops / Men

Cobalt Court Polo Top

₹609₹99939% off
Ivory & Turquoise Block Print Jacket Maxi DressNew arrival

Dresses / Women

Ivory & Turquoise Block Print Jacket Maxi Dress

₹679₹99932% off
Fuchsia Ric-Rac Trim Tiered Midi DressNew arrival

Dresses / Women

Fuchsia Ric-Rac Trim Tiered Midi Dress

₹669₹99933% off
Ice Wash Baggy Wide JeansNew arrival

Jeans / Women

Ice Wash Baggy Wide Jeans

₹679₹99932% off
Black & Ivory Folk Print Strappy Maxi DressNew arrival

Dresses / Women

Black & Ivory Folk Print Strappy Maxi Dress

₹639₹99936% off
Navy Blue Floral Flared Maxi Gown DressNew arrival

Dresses / Women

Navy Blue Floral Flared Maxi Gown Dress

₹599₹99940% off
Indigo Denim Collared Midi DressNew arrival

Dresses / Women

Indigo Denim Collared Midi Dress

₹699₹99930% off
Dark Rinse Ankle Slim JeansNew arrival

Jeans / Women

Dark Rinse Ankle Slim Jeans

₹649₹99935% off
Navy & Dusty Pink Floral Wrap Tiered Maxi DressNew arrival

Dresses / Women

Navy & Dusty Pink Floral Wrap Tiered Maxi Dress

₹699₹99930% off
Navy Ditsy Floral Tiered Midi DressNew arrival

Dresses / Women

Navy Ditsy Floral Tiered Midi Dress

₹619₹99938% off
Indigo Wide Leg High Rise JeansNew arrival

Jeans / Women

Indigo Wide Leg High Rise Jeans

₹699₹99930% off
Navy Embroidered Flared Anarkali Maxi DressNew arrival

Dresses / Women

Navy Embroidered Flared Anarkali Maxi Dress

₹689₹99931% off
Orange & Pink Abstract Print Tiered Maxi DressNew arrival

Dresses / Women

Orange & Pink Abstract Print Tiered Maxi Dress

₹689₹99931% off
Indigo Block Print Sleeveless Tiered Midi DressNew arrival

Dresses / Women

Indigo Block Print Sleeveless Tiered Midi Dress

₹649₹99935% off
Sage Green Leaf Print Tiered Maxi DressNew arrival

Dresses / Women

Sage Green Leaf Print Tiered Maxi Dress

₹679₹99932% off
Light Blue Loose Wide JeansNew arrival

Jeans / Women

Light Blue Loose Wide Jeans

₹669₹99933% off
Pink Button-Front Sleeveless Midi DressNew arrival

Dresses / Women

Pink Button-Front Sleeveless Midi Dress

₹649₹99935% off
Black Denim Jogger JeansNew arrival

Jeans / Women

Black Denim Jogger Jeans

₹599₹99940% off
Black & Ivory Folk Print Strappy Maxi DressNew arrival

Dresses / Women

Black & Ivory Folk Print Strappy Maxi Dress

₹699₹99930% off
Ivory & Yellow Floral Smocked Maxi DressNew arrival

Dresses / Women

Ivory & Yellow Floral Smocked Maxi Dress

₹689₹99931% off
Navy Ditsy Floral Smocked Tiered Maxi DressNew arrival

Dresses / Women

Navy Ditsy Floral Smocked Tiered Maxi Dress

₹649₹99935% off
Mauve Daisy Print Flared Maxi DressNew arrival

Dresses / Women

Mauve Daisy Print Flared Maxi Dress

₹669₹99933% off
Navy & Gold Ethnic Print Flared Maxi DressNew arrival

Dresses / Women

Navy & Gold Ethnic Print Flared Maxi Dress

₹689₹99931% off
Black Velvet Strappy Slit Bodycon Midi DressNew arrival

Dresses / Women

Black Velvet Strappy Slit Bodycon Midi Dress

₹699₹99930% off
Beige Fleece-Lined Thermal BottomNew arrival

Thermal Bottoms / Women

Beige Fleece-Lined Thermal Bottom

₹679₹99932% off
Beige Pleated Brim CapNew arrival

Caps / Women

Beige Pleated Brim Cap

₹619₹99938% off
Black & Brown Colour-Block Polo TopNew arrival

Tops / Women

Black & Brown Colour-Block Polo Top

₹669₹99933% off
Sand Wide-Brim Banded CapNew arrival

Caps / Women

Sand Wide-Brim Banded Cap

₹679₹99932% off
Peach Floral V-Neck TopNew arrival

Tops / Women

Peach Floral V-Neck Top

₹619₹99938% off
Sand Short-Sleeve TopNew arrival

Tops / Women

Sand Short-Sleeve Top

₹599₹99940% off
Taupe Classic Baseball CapNew arrival

Caps / Women

Taupe Classic Baseball Cap

₹599₹99940% off
White Graphic Baseball CapNew arrival

Caps / Women

White Graphic Baseball Cap

₹599₹99940% off
Pink Script Baseball CapNew arrival

Caps / Women

Pink Script Baseball Cap

₹629₹99937% off
Ivory Wide-Brim Panel CapNew arrival

Caps / Women

Ivory Wide-Brim Panel Cap

₹659₹99934% off
White Pink-Bow Graphic Oversized TopNew arrival

Tops / Women

White Pink-Bow Graphic Oversized Top

₹649₹99935% off
Black Embroidered Baseball CapNew arrival

Caps / Women

Black Embroidered Baseball Cap

₹649₹99935% off
Ivory & Black Striped Polo TopNew arrival

Tops / Women

Ivory & Black Striped Polo Top

₹629₹99937% off
Rose Pleated Head CapNew arrival

Caps / Women

Rose Pleated Head Cap

₹609₹99939% off
Khaki Paisley Scarf Sun CapNew arrival

Caps / Women

Khaki Paisley Scarf Sun Cap

₹699₹99930% off
Charcoal Button-Detail Newsboy CapNew arrival

Caps / Women

Charcoal Button-Detail Newsboy Cap

₹669₹99933% off
Taupe Relaxed Crew SweatshirtNew arrival

Sweatshirts / Women

Taupe Relaxed Crew Sweatshirt

₹599₹99940% off
Black Balloon-Sleeve SweatshirtNew arrival

Sweatshirts / Women

Black Balloon-Sleeve Sweatshirt

₹659₹99934% off
Brooklyn Varsity Crew SweatshirtNew arrival

Sweatshirts / Women

Brooklyn Varsity Crew Sweatshirt

₹699₹99930% off
Black Essential Training Track PantsNew arrival

Track Pants / Men

Black Essential Training Track Pants

₹609₹99939% off
Dominate Black Graphic SweatshirtNew arrival

Sweatshirts / Women

Dominate Black Graphic Sweatshirt

₹649₹99935% off
Black Twin-Stripe Relaxed Track PantsNew arrival

Track Pants / Men

Black Twin-Stripe Relaxed Track Pants

₹669₹99933% off
Le Marais Forest Green SweatshirtNew arrival

Sweatshirts / Women

Le Marais Forest Green Sweatshirt

₹699₹99930% off
Sand Panelled Jogger Track PantsNew arrival

Track Pants / Men

Sand Panelled Jogger Track Pants

₹639₹99936% off
Blush High-Neck Snap SweatshirtNew arrival

Sweatshirts / Women

Blush High-Neck Snap Sweatshirt

₹629₹99937% off
Cocoa Textured Relaxed Track PantsNew arrival

Track Pants / Men

Cocoa Textured Relaxed Track Pants

₹659₹99934% off
Khaki Straight-Leg Track PantsNew arrival

Track Pants / Men

Khaki Straight-Leg Track Pants

₹679₹99932% off
Navy Side-Stripe Wide-Leg Track PantsNew arrival

Track Pants / Women

Navy Side-Stripe Wide-Leg Track Pants

₹699₹99930% off
Black Piped Parachute Track PantsNew arrival

Track Pants / Women

Black Piped Parachute Track Pants

₹689₹99931% off
Black Tapered Active Track PantsNew arrival

Track Pants / Women

Black Tapered Active Track Pants

₹599₹99940% off
Grey Melange Wide-Leg Track PantsNew arrival

Track Pants / Women

Grey Melange Wide-Leg Track Pants

₹649₹99935% off
Rose Clay Slim-Fit Track PantsNew arrival

Track Pants / Women

Rose Clay Slim-Fit Track Pants

₹629₹99937% off
Steel Grey Bootcut Track PantsNew arrival

Track Pants / Women

Steel Grey Bootcut Track Pants

₹679₹99932% off
Wine Wide-Leg Lounge Track PantsNew arrival

Track Pants / Women

Wine Wide-Leg Lounge Track Pants

₹669₹99933% off
Cobalt Straight-Fit Track PantsNew arrival

Track Pants / Women

Cobalt Straight-Fit Track Pants

₹649₹99935% off
Navy Wide-Leg Fleece Track PantsNew arrival

Track Pants / Women

Navy Wide-Leg Fleece Track Pants

₹699₹99930% off
Light Blue Tapered JeansNew arrival

Jeans / Men

Light Blue Tapered Jeans

₹629₹99937% off
Dark Indigo Cropped Wide-Leg JeansNew arrival

Jeans / Men

Dark Indigo Cropped Wide-Leg Jeans

₹649₹99935% off
Indigo Wide-Leg JeansNew arrival

Jeans / Men

Indigo Wide-Leg Jeans

₹679₹99932% off
Washed Blue Wide-Leg JeansNew arrival

Jeans / Men

Washed Blue Wide-Leg Jeans

₹659₹99934% off
Deep Indigo Seamed Wide-Leg JeansNew arrival

Jeans / Men

Deep Indigo Seamed Wide-Leg Jeans

₹699₹99930% off